Starting a new business requires creativity, passion, inspiration and a massive amount of hard work. Whether you are going at it alone, with one other trusted partner or in a small team, a startup marketing package is a useful companion to have along the way. Combined with these ten steps, you’ll be well on the road to success.
Register your business
Registering your company is the inaugural part of starting your business. You do this through the Companies and Intellectual Property Commission. They explain the exact steps you need to take - which includes paying a small fee of R175. Turn- around time is approximately three days with proper documentation.
Team up with some great suppliers
Your suppliers provide you with the raw materials you need to produce excellent products or services. A great relationship with your suppliers will determine how smoothly your own business processes run and will guarantee that they’ll go over and above their Service Level Agreement (SLA). Try and source as many things from one supplier as possible; the fewer suppliers, the easier your admin will be.
Set up your business bank account
The bank you choose to go with will depend on the services you need, as each institution offers something a little different. Things to consider are: who the majority of people you’ll need to pay bank with to ensure quicker transfer times; the size of your business and your predictions for its growth and needs. (Bear in mind that you can only open a business bank account once you’ve registered your company.)
Define your business strategy
A business strategy is an essential part of every business plan – a document you need not only for potential investors, employees and directors but for yourself too. The temptation might be to expand quickly, but don’t bite off more than you can chew – especially in the first couple of years. MIT Sloan has some great advice on how to create a detailed strategy here.
Create a strong sales pitch
Also known as the Elevator Pitch – as the length should be no longer than a short elevator ride. In other words, aim for a short, punchy presentation that conveys what your business does, why it’s awesome and why an investor would want to invest in it. Practice before you pitch: you need to be able to deliver this without the help of notes or sounding like you’re simply reciting a script.
Build your website
Any startup marketing package you consider needs to include website building tools so you can make a website. Your website is the face of your business and an essential portal for selling your products. A few decades ago, creating a website a required in depth knowledge of HTML; today it’s a simple case of dragging and dropping your way to a stunning webpage.
Make sure your customers know about you
Another essential part of your startup marketing package is getting visitors to both your site and your business. These days, search engines are the main way people search for solutions to their problems. Making sure you rank highly on Google guarantees your business higher visibility. Having a blog and updating this frequently is a great way to make your website a keyword-rich hotspot for Google.
Automate some of your marketing drives
Marketing is as much an art as a science, but there are aspects you can automate to save you a lot of time. For example, ‘leading nurturing mails’ is marketing speak for the series of emails you send out to potential leads who have downloaded something off your website, like an eBook. Rather than having to remember to send follow up emails every week, you can have these send out automatically to multiple recipients.
Prepare to close your first deal
Before closing your first deal, you need to know your customers and their pain points. You are then able to offer them something neither they nor your competition have. It’s all about positioning yourself in relation to what’s already happening in the marketplace. Then prepare your pitch – be that face to face or digitally – to perfection. When you’re pitching, don’t seem desperate: mindset is everything, so pretend you’re already teeming with customers!
Continually evaluate your processes
Setting up processes within your business that are strictly adhered to plays a crucial role in making life easier for yourself and helping your business run smoothly. However, these need to be evaluated and tweaked constantly to adapt to the constant changes of a marketplace in flux.
Make sure your company has the best start in life by investing in a startup marketing package. Not only will it make sure your marketing efforts are amplified, it will take the pressure off you trying to figure out whether you’re heading in the right direction. Contact Sage Online Tools for a free trial of our digital marketing package today.