Five affordable marketing ideas for small businesses

 2015-06-19 07:35 PM by
Five affordable marketing ideas for small businesses

Small business owners often tell me that they don’t have the resources to roll out a full-scale online marketing strategy. That’s understandable: digital marketing’s expensive, right? Not necessarily. While you might think that effective and affordable marketing ideas for small businesses are few and far between, the truth is that there are a number of ways to implement small business marketing strategies that get results.


So, without further ado, here are five marketing ideas for small businesses that won’t cost you an arm and a leg:

1. It all starts with a high quality, branded website.

Of all the marketing ideas for small businesses, having a professional, branded website is probably the most basic and fundamental one. Today, consumers search for and buy products and services online. Because of this, building a strong online presence is essential for staying competitive in the modern business world. Your website lies at the very heart of your digital marketing strategy and is often the first point of contact a potential customer will have with your brand.


Web design doesn’t need to cost the earth. With a platform like Sage Online Tools, you can build your own professional, fully responsive website using simple ‘drag and drop’ technology – no special skills or web design expertise necessary. Even better, if you don’t have the time to build your own website, the Sage Online Tools team can do it for you, for a fraction of the price charged by web designers and marketing agencies. Check out some of our demo sites here and our setup pricing packages here.


2. SEO optimisation and paid search ads ensure that your website is easy to find.


Once you’ve created a beautiful, info-packed website, you need to make sure that potential customers can find it easily. The best way to do this is to ensure that your website is prominently listed in search engine results pages for keywords related to your products, services or brand. There are two ways to feature on Google’s results pages: organic listings or paid search ads. Sage Online Tools’ built-in SEO tool provides an easy and affordable way for you to optimise your website for search. Find out how here.


3. Strategic blogging is a powerful and affordable marketing tool.


The internet is an ever-growing, ever-evolving source of information. When consumers have questions relating to buying decisions – such as, ‘Which car has the best mileage?’ – they turn to Google. The best digital marketing ideas for small businesses, therefore, recognise that good online marketing is not about pushing a hard sell. It’s about being helpful to customers.


Apart from improving your organic search engine rankings, strategic blogging is one of the most powerful ways to be helpful to consumers. Publishing original, educational blogs on your website will educate potential customers about how your product can solve their challenges. Writing these kinds of useful blogs will also position you as a thought leader and trusted expert in your industry.


4. Use social media to promote your content and to get people talking about your brand.


The great thing about social media is that it’s completely free. One of the most useful marketing ideas for small businesses is to spend time each day engaging in online conversations relating to your products via various social media channels. Again, try to be as helpful as possible – social media users will not respond favourably to a hard sell.


Be sure to share your blogs on your social media pages. It’s also important to make it easy for your readers to share your blogs via their own social media profiles by accompanying every piece of content with social media sharing buttons. The easy-to-use blogging platform provided by Sage Online Tools includes social sharing capabilities.


6. Run targeted SMS and email marketing campaigns.


When implemented correctly, SMS and email marketing campaigns can be highly effective marketing tools. The trick to pulling off an effective SMS or email marketing campaign, however, is ensuring that it is highly targeted.


The Sage Online Tools platform includes a built-in campaign management facility, which allows you to roll out targeted SMS and email campaigns to your client base. This allows you to notify them of new products or special offers. Your emails will automatically inherit your website branding and include links back to your website, as well as options for the recipient to contact you directly. Because the Sage Online Tools platform allows you to link featured products with your e-commerce store, customers can make purchases directly from their inbox or mobile device by using the ‘shop now’ button. What could be more convenient? With Sage Online Tools, you’re also able to track statistics – like who opened your emails, who clicked through to your e-store and who ended up making a purchase – in real time.


With an easy-to-use, integrated platform like Sage Online Tools, small business marketing is now accessible, affordable and easy.


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