Why e-commerce is essential for doing business today

 2015-06-15 11:17 AM by
Why e-commerce is essential for doing business today

If you ask me, online shopping is one of the great conveniences of modern life. These days, you can find, order and pay for almost anything online; from designer clothing, to your weekly groceries, to car spares, to electronics and much, much more. A few clicks of the mouse and the product appears on your doorstep the next day. What a pleasure!

E-commerce is the practice of buying and selling products and services over the internet.


An e-commerce store, or e-store, markets and sells products and services online. Think Amazon, Takealot and Yuppie Chef. You might notice that besides selling goods online, there’s something else that all of these businesses have in common: they’re highly successful companies that have become household names. Indeed, it’s no mere coincidence that these lucrative businesses are also e-commerce stores; the fact that customers are able to easily transact with these companies online is an essential ingredient in their success.


It’s simple: convenience sells.


Modern consumers are accustomed to instant gratification. What’s more, with so many transactions being done over the internet every single day, consumers feel more confident than ever that it’s safe to make purchases – even very big ones – online. This means that having an e-store has become a necessary requirement for staying competitive in business today.


Without an e-commerce store, your business risks losing out to competitors.


When a potential customer compares your product to that of your competitors, having e-commerce capabilities could well be the deciding factor that tips the scales in your favour. If one brand offers a product much the same as another, it makes sense to go with the brand that allows you to purchase the product without having to leave the comfort of your own home or spend your lunch break sitting in traffic trying to get to the nearest retail outlet.


In addition, an obvious advantage of having a website that functions as an e-store is that it allows you to target a much wider market than if you only sold products through a physical store.


Quite frankly, choosing not to have an e-commerce store in today’s lightning-fast, hyper-connected world is a sure-fire way to handicap your company’s potential for growth.


With Sage Online Tools, you can build a professional website that functions as an e-commerce store.


The good news is that you don’t need to pay an arm and a leg for ecommerce web design to start selling your products online. With a platform like Sage Online Tools, you can create your own high quality, branded website that functions as an online store without any prior ecommerce web design experience. Simple, ‘drag and drop’ site building technology means that you can easily create a fully functional e-commerce website that’s easy to navigate and easy on the eye to boot.


What’s more, if setting up your own e-store sounds too daunting or time-consuming, our team of experts can do it for you, at an additional but affordable cost.


If you’re a Sage Pastel customer, you can easily link your e-commerce store to your accounting package.


Creating an e-commerce store with Sage Online Tools gives you the added advantage of being able to seamlessly integrate your online store with your accounting package. Via an easy-to-use interface, you can import products directly from your accounting package into your online store. You’re then able to add product dimensions, specify categories, add images and provide delivery information for each item.


The beauty of integrating your e-commerce store with your accounting package is that orders made via your website are automatically and immediately reflected in your accounting package. What’s more, you’re able to receive price and stock updates automatically and manage multiple pricelists with ease.


Sage Online Tools’ easy-to-use e-commerce software makes it easy for any company – big or small – to create and run an online store.


What are you waiting for? Ready, set, sell!