Email marketing can be one of the most effective marketing channels available to both small and large businesses – as long as it’s implemented correctly. To get the most out of email marketing, you need email marketing software that enables you to run targeted campaigns that reach the right people, at the right time, with the right messaging.
Spamming unsuspecting consumers does not constitute email marketing.
Although email marketing can be a powerful marketing channel, too many businesses get it horribly wrong. Unscrupulous third parties will sell you lists of email contacts – don’t ever buy these kinds of lists. Spamming potential customers by bombarding them with unsolicited marketing messages will not do your brand any favours. In fact, because email and SMS spam is so annoying and invasive, spamming unsuspecting consumers is a sure-fire way to do lasting damage to your brand image. What’s more, you’re unlikely to close many deals this way, as the people on the list haven’t shown any prior interest in purchasing your product or service. If I still haven’t managed to put you off spamming, maybe the fact that it’s also illegal will do the trick.
Grow your contact database organically.
Email marketing only works when you’re targeting willing recipients who have shown real interest in your product. So, make sure that all of your marketing properties and activities – including events, blogs and your website – drive consumers to sign up for your newsletter and email communications. Of course, this means that your contact list will take time to build. However, every person on the list will be much more likely to end up buying as a result.
Remember: every contact on your email list must have given you their permission to communicate with them. In addition, it’s important to always include an unsubscribe button, so that contacts who aren’t interested in your product can opt out of future emails.
Highly targeted email marketing campaigns produce excellent results.
Targeted email messages are much less invasive than face-to-face meetings or phone calls. This is one of the reasons why, according to research conducted by Salesforce Marketing Cloud, almost 70% of US internet users say they prefer to communicate with businesses via email. It’s no surprise then that 73% of marketers surveyed reckon that email marketing is a core element of their business.
The Sage Online Tools platform includes built-in email marketing software.
Sage Online Tools’ easy-to-use email newsletter software allows you to run targeted email and SMS marketing campaigns. With our email marketing software, you can notify your contacts of new products and special offers, as well as guide them down the path to purchase by educating them about your offerings and services. Every email will automatically inherit your website branding, giving your emails a highly professional look and feel.
What’s more, Sage Online Tools’ email marketing software helps you close deals by letting you link featured products directly to your e-store. Simply by hitting the ‘shop now’ button, recipients are able to make purchases directly from their inbox or mobile device. All of this is achieved with simple ‘drag and drop’ technology, so you don’t need any special programming or web design skills. Closing deals has never been easier.
Improve your email marketing campaigns by constantly analysing and optimising.
Sage Online Tools’ email marketing software allows you to track valuable statistics relating to your emails. Information like who opened your emails, who clicked through to your e-store and who ended up making a purchase is displayed in an easy-to-understand format. With this information at your fingertips, you’re able to tweak your email marketing strategy – including the content and timing of your emails – to get the best response and ultimately improve your sales.