Social media platforms are ever-changing, and user behaviour even more so. What was popular today could change drastically overnight. Take the Pokémon Go augmented reality app for example, no one could have predicted its popularity. But many fast thinking businesses have embraced this low-key strategy into their small business marketing and are snaring customers while players catch Pokémon.
When it comes to incorporating social media platforms into your small business marketing, you need to consider which ones will be best suited to your business. Don’t just choose a social media platform based on its popularity. You need to choose platforms that are in the best position to suit your business’ marketing needs, find your ideal audience and give your business maximum exposure. The reality is that not all businesses can afford to keep all social media platforms alive and well. It will take too much effort and company resources, making it imperative to zero in on the most important ones.
Use Pinterest’s image boards to make your business shine
Pinterest concentrates on visual appeal, making it perfect for businesses that can show off their product line, such as a wedding planning or interior decorating company or fashion and food industries. Pinterest serves a niche market, but it serves it well. To increase your success, pin more on weekends particularly between 8-11pm and don’t forget to add a catchy description about the pin you’re adding to your board. Use Pinterest Analytics to help improve your board’s performance.
Use LinkedIn to promote your business
LinkedIn is made up of professionals from all walks of life, therefore it appeals to just about any business segment. With over 300-million users worldwide according The Guardian, it is an exceptional business tool. According to Entrepreneur, using LinkedIn for your business is a great way to gain connections and use them. Use LinkedIn’s best practises when it comes to creating compelling content to promote your brand.
Twitter is a go-to social media platform for business professionals
Twitter is a time-sensitive social media tool. Users expect a rapid response to queries they might have. From a business perspective you should use Twitter to share breaking news or product updates. Much like any other social media platform, refrain from using your account solely for marketing purposes, too many marketing updates is one reason Twitter users unfollow brands. To get great social media insight into your Twitter audience, make use of their Twitter polls. According to Buffer, you should use Twitter if you want to gain access to a tech-savvy crowd, but be mindful that tweets have a short shelf life. If you want something to stick, consider tweeting it more than once.
Periscope, is a live video streaming platform bought out by Twitter. The platform gained one million users in the first 10 days after its public launch. Large brand names are already using its live-streaming capabilities for business marketing, but others have yet to tap into the market. Periscope is great for businesses because it means you can tap into real-time engagement with your customers, they can ask questions while you stream a video and you can answer them instantaneously.
This concludes part 1. For more information on the right social media platforms to include in your small business marketing , check in again for part 2.
Here at Sage Online Tools, we understand the importance of social media, which is why we have initiatives dedicated to helping you improve your online presence. If you’re thinking about starting your own online store , we’re here to help. Contact us for more information.