As the holidays roll around, consumers switch off and relax, but the opposite is true for retailers. It becomes the busiest time of the year for everyone, but small businesses in particularly feel an extra burden as they have the same resources they had all year, but now need to keep up with a larger demand. We all need help from time to time and as a small business it’s impossible to be a able to handle everything yourself. Adapt a small business marketing strategy this festive season that helps everyone out – we’ll show you the ropes.
Plan with the end in mind
You need to have a clear destination mapped out from the beginning. It’s about detailing the what, when and how of your small business marketing strategies in order to secure revenue targets. Planning ahead will force you to examine your systems and the number of employees you will need to get through all the work effectively, which is exactly what needs to be done. Having a systematic approach to dealing with Christmas sales is what will get you through December.
Once you’ve drafted a plan of action, sell the team on it to ensure everyone is aware of what’s expected of them. Rehearse different scenarios during Christmas customer exchanges and discuss what the ideal outcome should be, so that employees do not feel overwhelmed when something similar should happen. A best-laid plan factors in the unexpected, because once a plan is set, it’s not set in stone. Plans are based on the past, and what happens in the future is anyone’s guess. For instance, you estimate an increase in customer visits, but more employees will be on leave – perhaps as the business owner, you need to lead by example and do work you normally wouldn’t do during the year, such as being in front of the counter. Keep your head held high and focus on a ‘can-do’ attitude.
Why an online store will be your hardest worker this festive season
As more orders roll in, your first instinct is to take on everything, but there are only so many hours in the day. You might then become more stressed out and overworked, therefore more prone to mistakes or overthinking everything. In reality you will then have to delegate which orders you can handle and which you can’t, leading to disappointment for some of your customers. Wouldn’t it be nice to have something working in the background, taking in orders for you and being there for your customers when you can’t? An online store is the perfect candidate.
There’s no need to ponder including an online store to small business marketing strategy
To stand out online the key is convenience and it’s not convenient to your shoppers if your website doesn’t perform seamlessly. Another consideration is putting worries about online purchases to rest by providing secure payment options. It’s a good idea to offer your customers multiple ways to pay for your product or service, including online payments.
For a small business, owning your own website makes business sense, because it’s fairly inexpensive to maintain. And there is another channel of customer interaction, you would not have otherwise. According to a recent study by the global market research company Ipsos, e-commerce is on the rise in South Africa as the candidates interviewed have shown a significant interest in shopping online, therefore it would be foolish to not at least consider including an e-commerce website in your online marketing strategy. Deciding to get an online store is the easy part, but getting your hands on a professional and reliable website building software, less so. Lucky for you, you’re already at the right place. Go through our free 30-day trial and see its potential for yourself. Let us help your small business marketing soar.