Why building an online presence is so important for your small business marketing

 2015-12-04 03:18 PM by
Why building an online presence is so important for your small business marketing

Growing an online presence for small business marketing can be a daunting task, particularly if you don’t have the right tools or knowledge to get you started. The good news is though, that with just a little effort, your clients will come looking for you if you give them a reason to follow your website through a good online presence. Making your small business marketing easier to maintain, track and reap the rewards.


Why you need to grow your online presence


If you are uncertain why your small business marketing strategies are no longer paying off, or why you aren’t drawing in as much revenue as before, it’s probably because your client’s buying behaviour has changed. Customers go online when faced with a problem or when looking for a product, they will look at product reviews and trust complete strangers opinions about their overall perception of your brand. Businesses need to adapt to these changes in order to get exposure to the right clientele.


Make sure you keep your website up to date


Your website is a living organism that needs constant nurturing. Google likes fresh content and you will rank higher if you keep your website up to date. Read our blog about ranking well on Google here. This action immediately improves the businesses interaction with visitors. A website that has remained the same for months allows Google to assume your business does not exist and is of little importance to anyone. 

Invest in your audience and show them you care


Being dedicated to your audience will set you apart from your competitors, what they ultimately want to see is that you acknowledge them as a human being and take the time to listen and talk to them.

To stand out, offering feedback and acknowledging your audience is the key to success. If visitors to your website see that you are actively involved in online accounts and that you participate with your audience, it gives visibility to your small business marketing and attracts more clientele.

Be consistent


The key to growing an online audience is consistency. The online world never sleeps, that doesn’t mean you don’t have to, because marketing automation software does the work for you.

Improving your online presence is a long-term commitment. Not everyone has to time to give it the attention it needs. Using marketing automation software, such as Sage Online Tools <hyperlink to:sageonlinetools.co.za>, which assists in managing multiple marketing channels online, with ease, on your behalf.

How can you tell if your efforts are paying off? Marketing automation software effortlessly measures your progress helping you figure out what worked and where there is room for improvement.

If you want to learn more about how to improve your brand’s online presence or how to use marketing automation software please revisit these excellent blogs:

When brands use online marketing tools right.

Choosing the right online marketing automation software.

Why not try out the 30-day trial for yourself?