WHY YOUR BUSINESS SHOULD BE ON FACEBOOK
Facebook has gone from being a social platform only to an online marketers dream. Most of your customers will access Facebook many times a day and this gives you an opportunity to target a select customer demographic using Facebook's powerful audience creation tool.
Should your business consider using Facebook? If you're looking to grow your business, build a following with more customer interaction and spread the word about your products or services, Facebook is a cheaper, effective and measurable alternative.
FREE guide: Grow your web traffic, leads & sales
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Create Facebook Brand Graphics
Once your Facebook page and website have been set up, it's important for the look and feel to be consistent across platforms. Our Graphics Designers will assist you with this.
Attract More Page Likes & Followers
Finding the relevant audience and attractive graphics will attract more users to your Facebook page. Watch as your audience grows from strength to strength.
Target Unique Audiences
Facebook collects HUGE amounts of data from every individual. This data is used to build your own custom audiences to ensure optimal click-through and interaction rates.
Ad Posts & Updates
Create ads and post them weekly/monthly to your target audience. Regular ad posts mean new material for your customers and increased brand presence & sales.
A/B testing On Ad Posts
Create two or 3 ad posts with changes in demographic, wording or graphics and see which response is better, then retain the best performing ad set.
Ongoing reporting and optimisation from your account manager. You will also receive a once-a-week PDF stats update as well as monthly optimisations to your campaigns.
FREQUENTLY ASKED QUESTIONS
- HOW DO I PROMOTE MY WEBSITE THROUGH FACEBOOK?
1 - Creating a Facebook Advert will drive traffic back to your website. We will help you to find the right traffic via audience targeting.
2 - Post blogs that have been created on your website to your social media accounts. Users can then click through to your website.
3 - Post updates and interesting articles regularly on your Facebook account to generate activity and keep your users coming back for more.
- CAN I USE MY EXISTING FACEBOOK PAGE?
Of course! We will request admin access to your business account and complete the setup.
- DOES SAGE ONLINE TOOLS RESPOND TO POSTS ON MY BEHALF
We think it's best if you respond to your customer interaction so you can understand your customer's needs better. You can also give a more educated response as you understand your business better.
- CAN I CONTROL HOW MUCH I SPEND?
We create and administer the ads on your account. Your account manager will advise you regarding how much you should look to budget
- CAN I KEEP ON USING MY FACEBOOK ACCOUNT?
We recommend you do! You will still be able to post, like, comment post your blogs and all the usual favourites.
- SHOULD I USE FACEBOOK INSTEAD OF GOOGLE ADVERTISING?
It depends on what products/services you're looking to sell. Typically business-to-business does better on Google AdWords with consumer goods/services like clothing or guided tours doing better on Facebook. Speak to your account manager for more in-depth insight.
- I DONT USE MY FACEBOOK ACCOUNT EVER, IS THIS A FACTOR?
When a customer clicks on your Facebook ad, they will be directed back to your website, effectively bypassing your Facebook page, so don't worry about your lack of activity.