Posts tagged [AdWords]
Online marketing is an aggressive and ever-evolving industry but one that, as a small business owner, you can’t choose to ignore. On the plus side, by building an effective presence and getting your brand known online you stand a much higher chance of closing a deal than you might from other forms of marketing, such as cold calling or handing out pamphlets. This is because, people are already researching a product or service when they go online, so if you place yours correctly you’re almost guaranteed a sale.
However, as with any business process, an important first step is to figure out your online marketing strategy and to build a framework to help achieve those goals. You’ll need to identify who your clients are, as well as any potential clients you’d like to attract, and then develop your marketing strategy around them.
Here are a few of the online marketing tools you can use to achieve your goals: