Posts tagged [digital marketing]


  • Have you given any thought to what happens when your website goes live?

    Have you given any thought to what happens when your website goes live?

    So your website's getting built and you're ready to take your business into the digital space. But have you given any thought to what happens next?

    Just having a website alone, is hardly ever enough. You're going to need to drive web traffic to your site. You can think of your website as a shiny new car and digital marketing initiatives as the fuel to make the car go.  

    If this is the first time you're giving any thought to marketing, don't panic. Here's the first few things you should probably be considering:

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  • How to use hashtags for small business marketing

    How to use hashtags for small business marketing

     

    The very fact you’re reading this online makes it very likely you know what a hashtag is. If you’ve heard of the trending phenomenon but are still not sure how to wield hashtags to your small business marketing advantage, fear not. We know that the larger social media becomes, the more small business marketing tactics evolve. That’s why we’ve written this blog – to give you a crash course in hashtags so that you can go forth and market like a seasoned digital professional.

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  • Tips to start a business: your how to guide for spectacular  social media

    Tips to start a business: your how to guide for spectacular social media

     

    Ten odd years ago social media was a place where people gathered to gossip, talk about themselves and share photos. Even Facebook had a less than noble beginning – you’ve only to watch The Social Network to see what we’re talking about. Today, however, it’s very different. True, the gossiping and picture sharing are still there, but social media has become a lot more powerful and, not to mention, professional. One of the most important tips to start a business is to develop a strong social media strategy. We’re going to talk about how to incorporate this pervasive tool into your small business marketing strategy.

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  • Small business marketing: social media platforms to consider when starting your own online store part 2

    Small business marketing: social media platforms to consider when starting your own online store part 2

    Avoid relying on a social networks based solely on their user size, because it won’t guarantee you a wider reach. As user’s interests shift, it could be risky to place all your effort into single social network. Being on more than one means you won’t have to fight for attention on an overcrowded platform. Here are the most important social media platform businesses should at least be considering to implement in line with their small business marketing.

     

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  • How to use Google Analytics to track the success of your startup marketing

    How to use Google Analytics to track the success of your startup marketing

    It’s hard to believe, but some business owners don’t include Google Analytics in their startup marketing – and it’s a scary thought. It’s the equivalent of a student slogging through their learning material, but never taking a test and getting graded. It’s imperative to measure how well your site is performing and if it’s not performing adequately you need to know what you can do to fix it immediately. If you don’t it could mean a loss in revenue. This blog will teach you how to use Google Analytics to your business’ advantage.

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  • When brands use online marketing tools right

    When brands use online marketing tools right

     

    Remember the good old days when all online marketing entailed was having a single page website with a few images, colourful text and an email address? Or perhaps you’re too young to remember the digital landscape of the early 2000s. These days, there’s a whole arsenal of online marketing tools you need to use to make sure your piece of cyberspace is not only beautiful, but  also attracts the right audience and generates sales for your business. Navigating the plethora of online marketing tools can be daunting, but it needn’t be. We’ll take a look at businesses who are using online marketing tools right, and how you can too.

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  • How to choose the best online marketing tools for your marketing requirements

    How to choose the best online marketing tools for your marketing requirements

     

    Online marketing is an aggressive and ever-evolving industry but one that, as a small business owner, you can’t choose to ignore. On the plus side, by building an effective presence and getting your brand known online you stand a much higher chance of closing a deal than you might from other forms of marketing, such as cold calling or handing out pamphlets. This is because, people are already researching a product or service when they go online, so if you place yours correctly you’re almost guaranteed a sale.

    However, as with any business process, an important first step is to figure out your online marketing strategy and to build a framework to help achieve those goals. You’ll need to identify who your clients are, as well as any potential clients you’d like to attract, and then develop your marketing strategy around them.

    Here are a few of the online marketing tools you can use to achieve your goals:

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  • Startup marketing package and nine other steps to starting your own business

    Startup marketing package and nine other steps to starting your own business

    Starting a new business requires creativity, passion, inspiration and a massive amount  of hard work. Whether you are going at it alone, with one other trusted partner or in a small team, a startup marketing package is a useful companion to have along the way. Combined with these ten steps, you’ll be well on the road to success.

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  • SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    Traditional advertising may have been a mainstay for businesses over the last few centuries, but the decades following the year 2000 have seen the birth of emarketing. Not only does it operate differently to traditional marketing, it’s based on an entirely different paradigm. Whereas print ads, TV ads and billboards push customers to buy their products, emarketing strives to pull customers in. It’s subtler and far less annoying. Emarketing is also all about making it as easy as possible for people searching the internet for a solution to their problems to find you. This is where search engine optimisation (SEO) and paid search come in.

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  • Five affordable marketing ideas for small businesses

    Five affordable marketing ideas for small businesses

    Small business owners often tell me that they don’t have the resources to roll out a full-scale online marketing strategy. That’s understandable: digital marketing’s expensive, right? Not necessarily. While you might think that effective and affordable marketing ideas for small businesses are few and far between, the truth is that there are a number of ways to implement small business marketing strategies that get results.

     

    So, without further ado, here are five marketing ideas for small businesses that won’t cost you an arm and a leg:

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