Posts tagged [email marketing software]
Using email marketing software is a reliable means of reaching your audience where they are. Your email recipients can click on emails when it is most convenient for them, as long as you have a readily available list of contacts, you obey spam rules and provide interesting and relevant content that your customers will want to indulge in. You can leverage email marketing to help your business attract new customers. Take a look at our email marketing best practices to increase your email click rate.
The Consumer Protection Act (Act 68 of 2008), or CPA in short, is the legal framework that protects consumers from being exploited by corporations. All businesses that supply goods and services need to take note of this Act and ensure they meet all the requirements. The CPA will affect how you go about implementing your online marketing strategy therefore, keep it in mind when drafting your plan.
Businesses need to think beyond the actual person who is purchasing their product or service. The CPA protects both the consumer who the product or service is delivered to, as well as the actual user of the product or beneficiary of your service. If a mother buys a television set for her child, both the mother and child will be protected by the CPA.
Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.
Email marketing can be one of the most effective marketing channels available to both small and large businesses – as long as it’s implemented correctly. To get the most out of email marketing, you need email marketing software that enables you to run targeted campaigns that reach the right people, at the right time, with the right messaging.