Posts tagged [emarketing]


  • Have you given any thought to what happens when your website goes live?

    Have you given any thought to what happens when your website goes live?

    So your website's getting built and you're ready to take your business into the digital space. But have you given any thought to what happens next?

    Just having a website alone, is hardly ever enough. You're going to need to drive web traffic to your site. You can think of your website as a shiny new car and digital marketing initiatives as the fuel to make the car go.  

    If this is the first time you're giving any thought to marketing, don't panic. Here's the first few things you should probably be considering:

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  • Small business marketing: social media platforms to consider when starting your own online store part 2

    Small business marketing: social media platforms to consider when starting your own online store part 2

    Avoid relying on a social networks based solely on their user size, because it won’t guarantee you a wider reach. As user’s interests shift, it could be risky to place all your effort into single social network. Being on more than one means you won’t have to fight for attention on an overcrowded platform. Here are the most important social media platform businesses should at least be considering to implement in line with their small business marketing.

     

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  • How to use Google Analytics to track the success of your startup marketing

    How to use Google Analytics to track the success of your startup marketing

    It’s hard to believe, but some business owners don’t include Google Analytics in their startup marketing – and it’s a scary thought. It’s the equivalent of a student slogging through their learning material, but never taking a test and getting graded. It’s imperative to measure how well your site is performing and if it’s not performing adequately you need to know what you can do to fix it immediately. If you don’t it could mean a loss in revenue. This blog will teach you how to use Google Analytics to your business’ advantage.

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  • Women’s month: Influential business women that make us proud

    Women’s month: Influential business women that make us proud

    What would we do without influential women? The world would be a much bleaker place for sure. We wouldn’t have windshield wipers invented by Mary Anderson in 1903, or Kevlar to protect us from bullets, there would be no Anne Frank, Rosa Parks or Malala Yousafzai. The fact of the matter is women have contributed significantly to making a difference, with their actions and words, and helped us shape our world for the better. Here is our list of the top South African business women who deserve recognition in celebration of this Women’s Month.

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  • How SMS marketing can improve your business' customer service

    How SMS marketing can improve your business' customer service

    As a small business owner you should never feel intimidated by larger corporations and their big budgets. They may be able to pull off high-spend marketing initiatives, but their enormous client bases mean they can’t offer the personalised service a small business can. Many people prefer dealing with small business because of the personal attention they receive, so use it to your advantage one way is by using SMS marketing  to improve your customer service.

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  • How to use Google Adwords and Facebook successfully for your small business marketing

    How to use Google Adwords and Facebook successfully for your small business marketing

     

    A small business marketing manager knows all too well that you need to employ the best tactics to drive customers to your website and to drive sales. There’re a lot of free online small business marketing  tools at your disposal: basic blogging and social posting, for example, are standard tactics to establish an online presence. However, paid advertising can give you that boost to help your business reach new potential customers.

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  • Tips to improve your SMS marketing game for your small business

    Tips to improve your SMS marketing game for your small business

    Digital marketing is a buzzword most businesses have heard of and one that is taking firm root in their marketing environments.

    The problem though, is that with online marketing so on trend, we sometimes forget about the offline world. You might be thinking SMS marketing has reached a dearth, but, in this instance, you’re mistaken.

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  • Five plans to include in your startup marketing strategy   

    Five plans to include in your startup marketing strategy  

    Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.

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  • SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    Traditional advertising may have been a mainstay for businesses over the last few centuries, but the decades following the year 2000 have seen the birth of emarketing. Not only does it operate differently to traditional marketing, it’s based on an entirely different paradigm. Whereas print ads, TV ads and billboards push customers to buy their products, emarketing strives to pull customers in. It’s subtler and far less annoying. Emarketing is also all about making it as easy as possible for people searching the internet for a solution to their problems to find you. This is where search engine optimisation (SEO) and paid search come in.

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  • The power of eMarketing: why your business needs an online presence

    The power of eMarketing: why your business needs an online presence

    First things first: what exactly is eMarketing? The term is short for ‘electronic marketing’, and it means marketing your brand, products and services via electronic channels – most significantly, the internet. eMarketing is synonymous with web marketing and digital marketing, and it’s an essential ingredient of any competitive marketing strategy today.

     

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