Posts tagged [Google Adwords]


  • How to use Google Analytics to track the success of your startup marketing

    How to use Google Analytics to track the success of your startup marketing

    It’s hard to believe, but some business owners don’t include Google Analytics in their startup marketing – and it’s a scary thought. It’s the equivalent of a student slogging through their learning material, but never taking a test and getting graded. It’s imperative to measure how well your site is performing and if it’s not performing adequately you need to know what you can do to fix it immediately. If you don’t it could mean a loss in revenue. This blog will teach you how to use Google Analytics to your business’ advantage.

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  • How to use Google Adwords and Facebook successfully for your small business marketing

    How to use Google Adwords and Facebook successfully for your small business marketing

     

    A small business marketing manager knows all too well that you need to employ the best tactics to drive customers to your website and to drive sales. There’re a lot of free online small business marketing  tools at your disposal: basic blogging and social posting, for example, are standard tactics to establish an online presence. However, paid advertising can give you that boost to help your business reach new potential customers.

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  • Looking for affordable website hosting? Consider our site builder!

    Looking for affordable website hosting? Consider our site builder!

    You’ve put together a business plan and a streamlined marketing strategy, you have also designed a beautiful ecommerce website, all that’s left to kick start your new business venture is to choose a reliable web hosting service.

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  • How to choose the best online marketing tools for your marketing requirements

    How to choose the best online marketing tools for your marketing requirements

     

    Online marketing is an aggressive and ever-evolving industry but one that, as a small business owner, you can’t choose to ignore. On the plus side, by building an effective presence and getting your brand known online you stand a much higher chance of closing a deal than you might from other forms of marketing, such as cold calling or handing out pamphlets. This is because, people are already researching a product or service when they go online, so if you place yours correctly you’re almost guaranteed a sale.

    However, as with any business process, an important first step is to figure out your online marketing strategy and to build a framework to help achieve those goals. You’ll need to identify who your clients are, as well as any potential clients you’d like to attract, and then develop your marketing strategy around them.

    Here are a few of the online marketing tools you can use to achieve your goals:

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  • SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    Traditional advertising may have been a mainstay for businesses over the last few centuries, but the decades following the year 2000 have seen the birth of emarketing. Not only does it operate differently to traditional marketing, it’s based on an entirely different paradigm. Whereas print ads, TV ads and billboards push customers to buy their products, emarketing strives to pull customers in. It’s subtler and far less annoying. Emarketing is also all about making it as easy as possible for people searching the internet for a solution to their problems to find you. This is where search engine optimisation (SEO) and paid search come in.

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