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For a startup the initial workload is daunting, even for the best of us. It’s a small wonder most of us have little time to get our marketing strategy in order. Marketing is an important aspect of the business that is often overlooked or underutilised, however, in a world with an abundance of online marketing tools readily available for any business, you can no longer afford to ignore your online marketing strategy.
“Almost overnight, the internet’s gone from a technical wonder to a business must,” says businessman Bill Schrader. Meanwhile, Lewis Howes, a contributor at Entrepreneur, explains that attention is currency online, it can be hard to attract the right attention, but it is not impossible. Follow these tips to help improve your online marketing strategy.
Creating a high quality, branded website is the first step towards building a powerful online presence for your business. It goes without saying, however, that if no one ever sees your website, it’s going to be useless. Ensuring that potential customers are able to find your website quickly and easily is fundamental to implementing a successful eMarketing strategy.