Posts tagged [Marketing strategy]


  • Have you given any thought to what happens when your website goes live?

    Have you given any thought to what happens when your website goes live?

    So your website's getting built and you're ready to take your business into the digital space. But have you given any thought to what happens next?

    Just having a website alone, is hardly ever enough. You're going to need to drive web traffic to your site. You can think of your website as a shiny new car and digital marketing initiatives as the fuel to make the car go.  

    If this is the first time you're giving any thought to marketing, don't panic. Here's the first few things you should probably be considering:

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  • Small business marketing: social media platforms to consider when starting your own online store part 2

    Small business marketing: social media platforms to consider when starting your own online store part 2

    Avoid relying on a social networks based solely on their user size, because it won’t guarantee you a wider reach. As user’s interests shift, it could be risky to place all your effort into single social network. Being on more than one means you won’t have to fight for attention on an overcrowded platform. Here are the most important social media platform businesses should at least be considering to implement in line with their small business marketing.

     

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  • Looking for affordable website hosting? Consider our site builder!

    Looking for affordable website hosting? Consider our site builder!

    You’ve put together a business plan and a streamlined marketing strategy, you have also designed a beautiful ecommerce website, all that’s left to kick start your new business venture is to choose a reliable web hosting service.

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  • How to use call to actions in your online marketing strategy

    How to use call to actions in your online marketing strategy

    As a business owner you want to ensure that the content marketing you include on your website like blogs, eBooks and infographics will help you convert your visitors into actual leads. To do this, you’re going to need call to actions (CTAs) and landing pages as part of you online marketing strategy.

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  • Be where your customers are by investing in a proper online marketing strategy

    Be where your customers are by investing in a proper online marketing strategy

     

    For a startup the initial workload is daunting, even for the best of us. It’s a small wonder most of us have little time to get our marketing strategy in order. Marketing is an important aspect of the business that is often overlooked or underutilised, however, in a world with an abundance of online marketing tools readily available for any business, you can no longer afford to ignore your online marketing strategy.

     

    “Almost overnight, the internet’s gone from a technical wonder to a business must,” says businessman Bill Schrader. Meanwhile, Lewis Howes, a contributor at Entrepreneur, explains that attention is currency online, it can be hard to attract the right attention, but it is not impossible. Follow these tips to help improve your online marketing strategy.

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  • The impact the CPA has on your online marketing strategy

    The impact the CPA has on your online marketing strategy

     

    The Consumer Protection Act (Act 68 of 2008), or CPA in short, is the legal framework that protects consumers from being exploited by corporations. All businesses that supply goods and services need to take note of this Act and ensure they meet all the requirements. The CPA will affect how you go about implementing your online marketing strategy therefore, keep it in mind when drafting your plan.

     

    Businesses need to think beyond the actual person who is purchasing their product or service. The CPA protects both the consumer who the product or service is delivered to, as well as the actual user of the product or beneficiary of your service. If a mother buys a television set for her child, both the mother and child will be protected by the CPA.

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  • Five plans to include in your startup marketing strategy

    Five plans to include in your startup marketing strategy

    Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.

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  • Quick cheats to creating a professional yet affordable website design

    Quick cheats to creating a professional yet affordable website design

    As businesses become increasingly international it is imperative for companies to be able to communicate with clients after hours. But you and your staff aren’t robots and can’t be expected to be available beyond business hours. That’s where your company’s website comes in. A website offers information 24/7 and is always available to your customers. Customers can view your website at any time they please and receive information regarding your business as well as your products and services.

     

    But simply having a website is not enough, it needs to look good, be user-friendly and rank well within search engines. Stick around to get the inside scoop on how to get your hands on an affordable website design

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  • Tips to improve your SMS marketing game for your small business

    Tips to improve your SMS marketing game for your small business

    Digital marketing is a buzzword most businesses have heard of and one that is taking firm root in their marketing environments.

    The problem though, is that with online marketing so on trend, we sometimes forget about the offline world. You might be thinking SMS marketing has reached a dearth, but, in this instance, you’re mistaken.

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  • Five plans to include in your startup marketing strategy   

    Five plans to include in your startup marketing strategy  

    Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.

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  • The power of eMarketing: why your business needs an online presence

    The power of eMarketing: why your business needs an online presence

    First things first: what exactly is eMarketing? The term is short for ‘electronic marketing’, and it means marketing your brand, products and services via electronic channels – most significantly, the internet. eMarketing is synonymous with web marketing and digital marketing, and it’s an essential ingredient of any competitive marketing strategy today.

     

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