Posts tagged [marketing tools]
So your website's getting built and you're ready to take your business into the digital space. But have you given any thought to what happens next?
Just having a website alone, is hardly ever enough. You're going to need to drive web traffic to your site. You can think of your website as a shiny new car and digital marketing initiatives as the fuel to make the car go.
If this is the first time you're giving any thought to marketing, don't panic. Here's the first few things you should probably be considering:
Remember the good old days when all online marketing entailed was having a single page website with a few images, colourful text and an email address? Or perhaps you’re too young to remember the digital landscape of the early 2000s. These days, there’s a whole arsenal of online marketing tools you need to use to make sure your piece of cyberspace is not only beautiful, but also attracts the right audience and generates sales for your business. Navigating the plethora of online marketing tools can be daunting, but it needn’t be. We’ll take a look at businesses who are using online marketing tools right, and how you can too.