Posts tagged [mobile friendly web design]
The Consumer Protection Act (Act 68 of 2008), or CPA in short, is the legal framework that protects consumers from being exploited by corporations. All businesses that supply goods and services need to take note of this Act and ensure they meet all the requirements. The CPA will affect how you go about implementing your online marketing strategy therefore, keep it in mind when drafting your plan.
Businesses need to think beyond the actual person who is purchasing their product or service. The CPA protects both the consumer who the product or service is delivered to, as well as the actual user of the product or beneficiary of your service. If a mother buys a television set for her child, both the mother and child will be protected by the CPA.
Digital marketing is a buzzword most businesses have heard of and one that is taking firm root in their marketing environments.
The problem though, is that with online marketing so on trend, we sometimes forget about the offline world. You might be thinking SMS marketing has reached a dearth, but, in this instance, you’re mistaken.
Generating a healthy amount of traffic to your website is an important part of any digital marketing strategy. If you can’t keep visitors on your website long enough to convert them into customers, there’s not much point in luring them there in the first place.