Posts tagged [online marketing]


  • Have you given any thought to what happens when your website goes live?

    Have you given any thought to what happens when your website goes live?

    So your website's getting built and you're ready to take your business into the digital space. But have you given any thought to what happens next?

    Just having a website alone, is hardly ever enough. You're going to need to drive web traffic to your site. You can think of your website as a shiny new car and digital marketing initiatives as the fuel to make the car go.  

    If this is the first time you're giving any thought to marketing, don't panic. Here's the first few things you should probably be considering:

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  • Blogging advice to make web visitors sing your praises

    Blogging advice to make web visitors sing your praises

     

    If only online marketing was merely a matter of listing products and services, slapping a few pretty pictures on the page and viola your website was done and dusted until the next overhaul in 10-years’ time. Unfortunately though, the reality is that if you don’t put regular effort into your site you might as well not have spent money on it in the first place. To rank on Google (or other search engines) you need to feed the machine regularly with new and interesting content - in other words you need to commit to blogging weekly.

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  • Tips to start a business: your how to guide for spectacular  social media

    Tips to start a business: your how to guide for spectacular social media

     

    Ten odd years ago social media was a place where people gathered to gossip, talk about themselves and share photos. Even Facebook had a less than noble beginning – you’ve only to watch The Social Network to see what we’re talking about. Today, however, it’s very different. True, the gossiping and picture sharing are still there, but social media has become a lot more powerful and, not to mention, professional. One of the most important tips to start a business is to develop a strong social media strategy. We’re going to talk about how to incorporate this pervasive tool into your small business marketing strategy.

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  • Small business marketing: social media platforms to consider when starting your own online store part 2

    Small business marketing: social media platforms to consider when starting your own online store part 2

    Avoid relying on a social networks based solely on their user size, because it won’t guarantee you a wider reach. As user’s interests shift, it could be risky to place all your effort into single social network. Being on more than one means you won’t have to fight for attention on an overcrowded platform. Here are the most important social media platform businesses should at least be considering to implement in line with their small business marketing.

     

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  • How to start an online store the right way according to the top dogs in the business

    How to start an online store the right way according to the top dogs in the business

    Are you tired of relying on your store’s four walls to attract your clientele? Do you want to open your digital doors to a wider potential customer base? If your answer to both these questions is yes, then you’re ready to put your store online, where it’ll always be open to help customers 24/7. Building an online retail store requires diligence, a level-head and the right tools to help you stand out. After reading this blog, you’ll be equipped with the right skills on how to start an online store according to others who’re clearly doing it right.

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  • Looking for affordable website hosting? Consider our site builder!

    Looking for affordable website hosting? Consider our site builder!

    You’ve put together a business plan and a streamlined marketing strategy, you have also designed a beautiful ecommerce website, all that’s left to kick start your new business venture is to choose a reliable web hosting service.

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  • How to use call to actions in your online marketing strategy

    How to use call to actions in your online marketing strategy

    As a business owner you want to ensure that the content marketing you include on your website like blogs, eBooks and infographics will help you convert your visitors into actual leads. To do this, you’re going to need call to actions (CTAs) and landing pages as part of you online marketing strategy.

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  • Be where your customers are by investing in a proper online marketing strategy

    Be where your customers are by investing in a proper online marketing strategy

     

    For a startup the initial workload is daunting, even for the best of us. It’s a small wonder most of us have little time to get our marketing strategy in order. Marketing is an important aspect of the business that is often overlooked or underutilised, however, in a world with an abundance of online marketing tools readily available for any business, you can no longer afford to ignore your online marketing strategy.

     

    “Almost overnight, the internet’s gone from a technical wonder to a business must,” says businessman Bill Schrader. Meanwhile, Lewis Howes, a contributor at Entrepreneur, explains that attention is currency online, it can be hard to attract the right attention, but it is not impossible. Follow these tips to help improve your online marketing strategy.

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  • The impact the CPA has on your online marketing strategy

    The impact the CPA has on your online marketing strategy

     

    The Consumer Protection Act (Act 68 of 2008), or CPA in short, is the legal framework that protects consumers from being exploited by corporations. All businesses that supply goods and services need to take note of this Act and ensure they meet all the requirements. The CPA will affect how you go about implementing your online marketing strategy therefore, keep it in mind when drafting your plan.

     

    Businesses need to think beyond the actual person who is purchasing their product or service. The CPA protects both the consumer who the product or service is delivered to, as well as the actual user of the product or beneficiary of your service. If a mother buys a television set for her child, both the mother and child will be protected by the CPA.

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  • Five plans to include in your startup marketing strategy   

    Five plans to include in your startup marketing strategy  

    Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.

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  • When brands use online marketing tools right

    When brands use online marketing tools right

     

    Remember the good old days when all online marketing entailed was having a single page website with a few images, colourful text and an email address? Or perhaps you’re too young to remember the digital landscape of the early 2000s. These days, there’s a whole arsenal of online marketing tools you need to use to make sure your piece of cyberspace is not only beautiful, but  also attracts the right audience and generates sales for your business. Navigating the plethora of online marketing tools can be daunting, but it needn’t be. We’ll take a look at businesses who are using online marketing tools right, and how you can too.

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  • How to choose the best online marketing tools for your marketing requirements

    How to choose the best online marketing tools for your marketing requirements

     

    Online marketing is an aggressive and ever-evolving industry but one that, as a small business owner, you can’t choose to ignore. On the plus side, by building an effective presence and getting your brand known online you stand a much higher chance of closing a deal than you might from other forms of marketing, such as cold calling or handing out pamphlets. This is because, people are already researching a product or service when they go online, so if you place yours correctly you’re almost guaranteed a sale.

    However, as with any business process, an important first step is to figure out your online marketing strategy and to build a framework to help achieve those goals. You’ll need to identify who your clients are, as well as any potential clients you’d like to attract, and then develop your marketing strategy around them.

    Here are a few of the online marketing tools you can use to achieve your goals:

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  • How email marketing software can help you close more deals

    How email marketing software can help you close more deals

    Email marketing can be one of the most effective marketing channels available to both small and large businesses – as long as it’s implemented correctly. To get the most out of email marketing, you need email marketing software that enables you to run targeted campaigns that reach the right people, at the right time, with the right messaging.

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  • Five affordable marketing ideas for small businesses

    Five affordable marketing ideas for small businesses

    Small business owners often tell me that they don’t have the resources to roll out a full-scale online marketing strategy. That’s understandable: digital marketing’s expensive, right? Not necessarily. While you might think that effective and affordable marketing ideas for small businesses are few and far between, the truth is that there are a number of ways to implement small business marketing strategies that get results.

     

    So, without further ado, here are five marketing ideas for small businesses that won’t cost you an arm and a leg:

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  • The power of eMarketing: why your business needs an online presence

    The power of eMarketing: why your business needs an online presence

    First things first: what exactly is eMarketing? The term is short for ‘electronic marketing’, and it means marketing your brand, products and services via electronic channels – most significantly, the internet. eMarketing is synonymous with web marketing and digital marketing, and it’s an essential ingredient of any competitive marketing strategy today.

     

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