Posts tagged [search engine optimisation]


  • How to use Google Analytics to track the success of your startup marketing

    How to use Google Analytics to track the success of your startup marketing

    It’s hard to believe, but some business owners don’t include Google Analytics in their startup marketing – and it’s a scary thought. It’s the equivalent of a student slogging through their learning material, but never taking a test and getting graded. It’s imperative to measure how well your site is performing and if it’s not performing adequately you need to know what you can do to fix it immediately. If you don’t it could mean a loss in revenue. This blog will teach you how to use Google Analytics to your business’ advantage.

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  • The impact the CPA has on your online marketing strategy

    The impact the CPA has on your online marketing strategy

     

    The Consumer Protection Act (Act 68 of 2008), or CPA in short, is the legal framework that protects consumers from being exploited by corporations. All businesses that supply goods and services need to take note of this Act and ensure they meet all the requirements. The CPA will affect how you go about implementing your online marketing strategy therefore, keep it in mind when drafting your plan.

     

    Businesses need to think beyond the actual person who is purchasing their product or service. The CPA protects both the consumer who the product or service is delivered to, as well as the actual user of the product or beneficiary of your service. If a mother buys a television set for her child, both the mother and child will be protected by the CPA.

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  • SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    Traditional advertising may have been a mainstay for businesses over the last few centuries, but the decades following the year 2000 have seen the birth of emarketing. Not only does it operate differently to traditional marketing, it’s based on an entirely different paradigm. Whereas print ads, TV ads and billboards push customers to buy their products, emarketing strives to pull customers in. It’s subtler and far less annoying. Emarketing is also all about making it as easy as possible for people searching the internet for a solution to their problems to find you. This is where search engine optimisation (SEO) and paid search come in.

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