Posts tagged [seo]


  • Women’s month: Influential business women that make us proud

    Women’s month: Influential business women that make us proud

    What would we do without influential women? The world would be a much bleaker place for sure. We wouldn’t have windshield wipers invented by Mary Anderson in 1903, or Kevlar to protect us from bullets, there would be no Anne Frank, Rosa Parks or Malala Yousafzai. The fact of the matter is women have contributed significantly to making a difference, with their actions and words, and helped us shape our world for the better. Here is our list of the top South African business women who deserve recognition in celebration of this Women’s Month.

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  • How to start an online store the right way according to the top dogs in the business

    How to start an online store the right way according to the top dogs in the business

    Are you tired of relying on your store’s four walls to attract your clientele? Do you want to open your digital doors to a wider potential customer base? If your answer to both these questions is yes, then you’re ready to put your store online, where it’ll always be open to help customers 24/7. Building an online retail store requires diligence, a level-head and the right tools to help you stand out. After reading this blog, you’ll be equipped with the right skills on how to start an online store according to others who’re clearly doing it right.

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  • How to choose the best online marketing tools for your marketing requirements

    How to choose the best online marketing tools for your marketing requirements

     

    Online marketing is an aggressive and ever-evolving industry but one that, as a small business owner, you can’t choose to ignore. On the plus side, by building an effective presence and getting your brand known online you stand a much higher chance of closing a deal than you might from other forms of marketing, such as cold calling or handing out pamphlets. This is because, people are already researching a product or service when they go online, so if you place yours correctly you’re almost guaranteed a sale.

    However, as with any business process, an important first step is to figure out your online marketing strategy and to build a framework to help achieve those goals. You’ll need to identify who your clients are, as well as any potential clients you’d like to attract, and then develop your marketing strategy around them.

    Here are a few of the online marketing tools you can use to achieve your goals:

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  • SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    SEO and Paid Search: two crucial ingredients for a winning emarketing campaign

    Traditional advertising may have been a mainstay for businesses over the last few centuries, but the decades following the year 2000 have seen the birth of emarketing. Not only does it operate differently to traditional marketing, it’s based on an entirely different paradigm. Whereas print ads, TV ads and billboards push customers to buy their products, emarketing strives to pull customers in. It’s subtler and far less annoying. Emarketing is also all about making it as easy as possible for people searching the internet for a solution to their problems to find you. This is where search engine optimisation (SEO) and paid search come in.

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  • How search engine optimization and paid search improve your Google rankings

    How search engine optimization and paid search improve your Google rankings

     

    Creating a high quality, branded website is the first step towards building a powerful online presence for your business. It goes without saying, however, that if no one ever sees your website, it’s going to be useless. Ensuring that potential customers are able to find your website quickly and easily is fundamental to implementing a successful eMarketing strategy.

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