Posts tagged [startup marketing]


  • Blogging advice to make web visitors sing your praises

    Blogging advice to make web visitors sing your praises

     

    If only online marketing was merely a matter of listing products and services, slapping a few pretty pictures on the page and viola your website was done and dusted until the next overhaul in 10-years’ time. Unfortunately though, the reality is that if you don’t put regular effort into your site you might as well not have spent money on it in the first place. To rank on Google (or other search engines) you need to feed the machine regularly with new and interesting content - in other words you need to commit to blogging weekly.

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  • How to use Google Analytics to track the success of your startup marketing

    How to use Google Analytics to track the success of your startup marketing

    It’s hard to believe, but some business owners don’t include Google Analytics in their startup marketing – and it’s a scary thought. It’s the equivalent of a student slogging through their learning material, but never taking a test and getting graded. It’s imperative to measure how well your site is performing and if it’s not performing adequately you need to know what you can do to fix it immediately. If you don’t it could mean a loss in revenue. This blog will teach you how to use Google Analytics to your business’ advantage.

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  • Startup marketing ideas to turn your landing pages into high-conversion machines

    Startup marketing ideas to turn your landing pages into high-conversion machines

    In our previous blog we looked at how call to actions (CTAs) are an integral part of your online marketing strategy. But all CTA’s need to be able to lead somewhere, so today we discuss the importance of landing pages.

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  • How to use call to actions in your online marketing strategy

    How to use call to actions in your online marketing strategy

    As a business owner you want to ensure that the content marketing you include on your website like blogs, eBooks and infographics will help you convert your visitors into actual leads. To do this, you’re going to need call to actions (CTAs) and landing pages as part of you online marketing strategy.

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  • Be where your customers are by investing in a proper online marketing strategy

    Be where your customers are by investing in a proper online marketing strategy

     

    For a startup the initial workload is daunting, even for the best of us. It’s a small wonder most of us have little time to get our marketing strategy in order. Marketing is an important aspect of the business that is often overlooked or underutilised, however, in a world with an abundance of online marketing tools readily available for any business, you can no longer afford to ignore your online marketing strategy.

     

    “Almost overnight, the internet’s gone from a technical wonder to a business must,” says businessman Bill Schrader. Meanwhile, Lewis Howes, a contributor at Entrepreneur, explains that attention is currency online, it can be hard to attract the right attention, but it is not impossible. Follow these tips to help improve your online marketing strategy.

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  • Five plans to include in your startup marketing strategy

    Five plans to include in your startup marketing strategy

    Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.

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  • Five plans to include in your startup marketing strategy   

    Five plans to include in your startup marketing strategy  

    Today brands are fighting for the attention of their respective markets. With your potential client being inundated with a lot of information, it’s important to attract their attention in a way that doesn’t leave them irritated with your brand, rather than willing to engage. To do this you need a sound startup marketing strategy that targets the right audience.

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  • Startup marketing package and nine other steps to starting your own business

    Startup marketing package and nine other steps to starting your own business

    Starting a new business requires creativity, passion, inspiration and a massive amount  of hard work. Whether you are going at it alone, with one other trusted partner or in a small team, a startup marketing package is a useful companion to have along the way. Combined with these ten steps, you’ll be well on the road to success.

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