Posts tagged [web marketing]
So your website's getting built and you're ready to take your business into the digital space. But have you given any thought to what happens next?
Just having a website alone, is hardly ever enough. You're going to need to drive web traffic to your site. You can think of your website as a shiny new car and digital marketing initiatives as the fuel to make the car go.
If this is the first time you're giving any thought to marketing, don't panic. Here's the first few things you should probably be considering:
If only online marketing was merely a matter of listing products and services, slapping a few pretty pictures on the page and viola your website was done and dusted until the next overhaul in 10-years’ time. Unfortunately though, the reality is that if you don’t put regular effort into your site you might as well not have spent money on it in the first place. To rank on Google (or other search engines) you need to feed the machine regularly with new and interesting content - in other words you need to commit to blogging weekly.
Small business marketing: social media platforms to consider when starting your own online store: Part 1
Social media platforms are ever-changing, and user behaviour even more so. What was popular today could change drastically overnight. Take the Pokémon Go augmented reality app for example, no one could have predicted its popularity. But many fast thinking businesses have embraced this low-key strategy into their small business marketing and are snaring customers while players catch Pokémon.
As a small business owner you should never feel intimidated by larger corporations and their big budgets. They may be able to pull off high-spend marketing initiatives, but their enormous client bases mean they can’t offer the personalised service a small business can. Many people prefer dealing with small business because of the personal attention they receive, so use it to your advantage one way is by using SMS marketing to improve your customer service.
Small business owners often tell me that they don’t have the resources to roll out a full-scale online marketing strategy. That’s understandable: digital marketing’s expensive, right? Not necessarily. While you might think that effective and affordable marketing ideas for small businesses are few and far between, the truth is that there are a number of ways to implement small business marketing strategies that get results.
So, without further ado, here are five marketing ideas for small businesses that won’t cost you an arm and a leg:
First things first: what exactly is eMarketing? The term is short for ‘electronic marketing’, and it means marketing your brand, products and services via electronic channels – most significantly, the internet. eMarketing is synonymous with web marketing and digital marketing, and it’s an essential ingredient of any competitive marketing strategy today.