Posts tagged [web page]
Google has become one of the richest sources of information and an essential tool to everyday life. Yet, while this vast expanse of knowledge seems somewhat esoteric and unexplained to the untrained eye, there are countless algorithms and calculations behind a simple Google search. When the first page of search results pops up, it doesn’t contain just any websites, it contains the most relevant search results based on keywords and how optimised the websites in question are. This means that if you have a website of your own and you want more relevant traffic, you’ll need a website that is search engine optimised.
In our previous blog we looked at how call to actions (CTAs) are an integral part of your online marketing strategy. But all CTA’s need to be able to lead somewhere, so today we discuss the importance of landing pages.