Five steps to becoming a master of ecommerce web design

 2015-07-20 10:03 AM by
Five steps to becoming a master of ecommerce web design

It’s a battlefield out there in the business world. To survive and thrive you need to surpass not only what your competitors offer, but the expectations of your potential buyers, too. Having an online store isn’t a luxury anymore: it’s a necessity. Yet, getting into ecommerce web design might seem like a huge – not to mention, expensive – hurdle to overcome. Not anymore. With these five steps, you’ll be on your way to becoming an ecommerce web design pro in no time.

1) Design an impressive theme that creates a lasting impression.


Your logo, colour scheme, layout, font and images used on your website all form part of the image that will stay in the minds of those who visit your site. Make sure these are attractive and that your layout is relatively simple: too much text, clutter or poor quality images will make navigating your e-store difficult and dissuade visitors from staying on your site. Don’t forget to include as many high quality images of your products available in your e-store as possible.


2) Make it as easy for your customers to purchase your products.


62% of visitors to ecommerce sites abandon their online carts, as illustrated in this infographic by Invesp. Make it easy to buy things from your e-store in as few clicks as possible as 11% of would-be customers abandon purchasing if there is a complicated payment method. This includes positioning the search, login and checkout links in a clear location – the top right corner is ideal. In addition, state clearly which payment methods you accept (Visa, Mastercard, EFT) and the regions you deliver to.


3) Knowledge is power: customer reviews are an essential feature of ecommerce web design.


Quirks did a study (cited on Hubspot’s blog) and found that 79% of people base their purchase decisions on customer reviews. Your customers trust “a person like me” far more than brands and advertising. It’s essential to show customer reviews of your products on your site – the good and the bad. Giving visitors to your site easy access to your social media platforms (via an icon on every page) is also crucial. Make it as easy as possible for your audience to connect with you.


4) Making your online shop mobile friendly will draw more buyers to your site.


Mobile will grow to account for 40% of global online transactions, says research from digital performance advertisers, Criteo. That’s a huge percentage of shopping done through smartphones and tablets. If your e-store isn’t accessible via mobile, you inadvertently lose a significant customer base and as a result, lose out on sales.


5) It isn’t just about the front end: ensuring your back end is user-friendly is another key factor for a successful ecommerce site.


You might have a stunning e-store, but this will be redundant if your back end – that’s the bit you’ll be using – isn’t user-friendly. Dealing with enquiries and processing orders will become a nightmare and take double the time if you need a manual simply to log on! The faster you can use your system, the better the service you can give to your paying customers.


Sage Online Tools has simplified getting started in ecommerce web design, and then some.


Getting your online store up and running can’t get any simpler. You choose which Sage Online Tools web design package you require. Whether you design it yourself or have us do it for you. Then simply add on the ecommerce web design feature. Updating your store is as easy as drag-and-drop. Once you’ve synced your Pastel online accounting software with the ecommerce function of Sage Online Tools, every time you make a sale, your accounts are automatically updated.. No more micromanaging each and every sale means less admin and more time saved. For more information on the ins and out of ecommerce and digital marketing, download our Marketing guide for free, here.